Today’s fast changing and less predictable fashion market environment makes it increasingly challenging for retailers and brands to develop the right products in time. Product life cycles become ever shorter and consumers change their preferences from one day to another without prior notice. Industry leaders have turned their product development processes, organisation and systems into a distinctive competitive advantage. They succeed in developing the right products in a time- and cost-efﬁcient way–at an increasingly improved speed-to-market.
Kurt Salmon regularly benchmarks fashion retailers and brands across the globe on ﬁve key performance areas in product development. Find out more and download our new whitepaper!
7 Mai 2012