Today’s fast changing and less predictable fashion market environment makes it increasingly challenging for retailers and brands to develop the right products in time. Product life cycles become ever shorter and consumers change their  preferences  from  one  day  to  another  without  prior  notice.  Industry leaders  have  turned  their  product  development  processes,  organisation  and systems into a distinctive competitive advantage. They succeed in developing the right products in a time- and cost-efficient way–at an increasingly improved speed-to-market.

Kurt Salmon regularly benchmarks fashion retailers and brands across the globe on five key performance areas in product development. Find out more and download our new whitepaper!

7 Mai 2012