10 October 2014
Amazon.com is reportedly planning to open its first physical store, a move that would directly target many of the customer service advantages still retained by brick-and-mortar retailers. Such a site could allow Amazon to build a more personal connection with its shoppers, Sean Whitehouse, retail strategist in Kurt Salmon’s Retail and Consumer Goods practice, told the Washington Post. “It’s the customer experience they can offer, like an Apple Store,” he was quoted as saying, adding that such an outpost could also have logistical benefits by serving as inventory storage for same-day delivery items.
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