World Retail Congress, Dubai

Kurt Salmon, part of Accenture Strategy, is producing a detailed report on how retailers are adapting to "see now, buy now" consumer expectations and how to successfully conduct this retail transformation. The report will be presented during a panel discussion that we will host at the World Retail Congress on 5th April.

Today’s consumers want constant “newness”, greater individuality, less mass availability and increasingly demand to “see now, buy now”. Coupled with a blurring of traditional seasons, retail buying and merchandising are facing radical pressure to change. Depending on the different fashion brands, the spectrum of challenges is immense.

Overcoming the challenges of getting fashion products to market faster is resulting in retailers and brands re-evaluating the end to end product development and supply chain process to identify how to meet the quality and speed expectations of the see now buy now consumer without negatively impacting the brand or profitability of the business.

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