1995: Amazon launches its website. 1999: Napster allows for the exchange of music online. 2001: Apple introduces the iPod. 2007: the Kindle arrives on the market and Netflix enters VOD...

In nearly 20 years, digital technology, along with its associated technological developments, has drastically changed the way we consume and distribute cultural content.

Today, the whole balance between all the players in the value chain has taken on an entirely new form. After a period of high volatility, during which many players appeared and disappeared, markets are only just beginning to digest these revolutions and gradually mature.

So, this seemed the right moment to draw up an overview of the new forces in place and to consider how new balances can be found that benefit the whole sector.