Bloomberg

20 August 2012

As Whole Foods prepares to push into smaller and traditionally underserved markets—including food deserts—the chain may have to deviate from its roots to be successful, according to a Bloomberg article. “How successful are you going to be when you’re in a neighborhood that skews toward more middle-class or to people who shop more at a Save-A-Lot?” Kurt Salmon retail strategist Jack Horst said in the article. “Maybe they don’t need five different kinds of kale.”

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