Kurt Salmon welcomes new partners Cort Jacoby and Kurt Kendall to its Retail and Consumer Products Group, further fortifying the firm’s ability to help retailers respond to a new consumer environment.

“The retail and consumer products industry is going through a period of intense change,” said Madison Riley, managing director of Kurt Salmon’s Retail and Consumer Products Group in North America. “With these new hires, we are combining new capabilities with Kurt Salmon’s 75-year history in the sector to address our clients’ evolving needs.”

Jacoby has more than 20 years’ experience advising a variety of retail and consumer products companies on their product development, sourcing and supply chain strategies. He joins Kurt Salmon from Archstone Consulting and also held senior positions at Deloitte and A.T. Kearney.

“I’m excited to join the Kurt Salmon team and help clients implement unique transformations that drive top-tier performance,” Jacoby said.

Kendall comes to Kurt Salmon from McKinsey & Company, where he co-led their Consumer and Marketing Analytics Center. Previously, he served as the vice president of Enterprise Decision Analytics for Sears Holdings, where he was responsible for strategy and customer insights across the company’s business units and channels.

“Never have customer insights been more essential to a retailer’s strategy, and this trend will only continue,” Kendall said. “At Kurt Salmon, I look forward to helping clients use advanced analytics and big data to unlock customer insights and use them to drive growth in sales and profitability.”