STORES Magazine

01 September 2011

Multichannel capabilities are rapidly becoming an essential part of most retailers’ strategies, both in the U.S. and internationally. But all multichannel shoppers are not created equal. A recent Kurt Salmon survey of 3,000 Japanese baby boomers shows that this lucrative age group has developed distinctive multichannel preferences. The study yielded five key findings which can help retailers to better understand the mindset of millions of aging Asian consumers and how it contrasts with what U.S. based baby boomers are feeling.

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