Women’s Wear Daily
04 October 2012
More and more retailers are moving to stop reporting monthly comps, with Target the latest to join the ranks, according to Women’s Wear Daily. In the article, Kurt Salmon retail strategist Clementine Illanes said that retailers are still thinking about how to measure success in an omnichannel world. “The omnichannel market is still relatively unknown,” she said. “There’s not a lot [for it] to go against from a historical perspective. We’re still trying to figure out what attracts shoppers to online versus to in the stores. Retailers are still in learning mode.”
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