Reuters

11 November 2013

With Thanksgiving starting nearly a week later than usual, that means six fewer days to shop for Christmas—and retailers are doing whatever it takes to make sure they’re ready, Michael Dart, a senior partner in Kurt Salmon’s Private Equity practice, told Reuters. "You don't have much time to react if there's a snafu in your distribution system, if your website fails or if your rivals get very aggressive with discounting," Dart said. To that end, retailers have been stress-testing their websites, starting sales a month early and hiring extra trucks and even planes to make last-minute deliveries in the event that bad weather shuts down malls.

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