The Wall Street Journal

03 October 2014

Retailers, just to be on the safe side, should be moving up by one or two days their holiday shipping cutoff dates this year to ensure delivery by Christmas, according to Steve Osburn, director and supply chain expert in Kurt Salmon's Retail and Consumer Goods practice. But retailers may not be taking his advice, for as Osburn acknowledged to the Wall Street Journal, e-commerce is a retailer’s “best opportunity to squeeze in those last few dollars" by extending a shipping date and immediately communicating the change to customers.

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