11 November 2014

“Retailers are making ambitious promises in order to capture last-minute online sales,” said Steve Osburn, a director in Kurt Salmon’s Retail and Consumer Goods Practice in CNBC’s first look at the findings of Kurt Salmon’s 2014 holiday shipping survey, released this morning. Twenty-six percent of retailers will guarantee Christmas delivery for orders placed one to three days ahead of time and nearly 50% will guarantee on-time delivery for Christmas orders placed by Dec. 20. Despite optimistic assertions, Osburn notes, “if you compare average delivery times with last-minute promises, there is a gap that retailers will need to account for.”

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