Fierce Retail

18 December 2014

With Cyber Monday sales reaching $2 billion this year, breaking records for online transactions, Fierce Retail discusses the findings of Kurt Salmon's 'Santa's Good List' of retailers who delivered Cyber Monday packages in a timely manner. "Retailers who fulfilled Cyber Monday orders in three days or less are clearly firing on all cylinders," explains Steve Osburn, retail strategist at Kurt Salmon. "So far this holiday season, consumers are benefiting from retailers' accurate forecasts; improved alignment between merchandising, marketing and distribution; and better inventory visibility."

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