20 January 2015

Thanks to smartphones and screens available at every turn, it’s easier than ever for shoppers to browse in one place and buy in another. But Kurt Salmon data shows that 31% of consumers have a print catalog handy at the time they’re making online purchases, which may be behind the resurgence of the old-fashioned mail catalog. TIME magazine looks into this trend, noting J.C. Penney’s renewed interest in catalogs and how they seem to boost online sales.

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