The Wall Street Journal

07 May 2015

“Consumers are looking for something more intimate and curated where they can shop quickly but that still has the right assortment of products,” Bruce Cohen, retail and private equity strategist at Kurt Salmon, explains to The Wall Street Journal following Whole Foods’ announcement of its new store format that will specifically target Millennials. Cohen added, “Consumers are saying, I don’t need marshmallows next to my organic pumpkin seed granola,” when discussing how, as consumers, Millennials are taking interest in all-natural food products.

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