15 May 2015
“The younger generation is looking for a more intimate, more curated selection,” Bruce Cohen, retail and private equity strategist at Kurt Salmon, explains on KCBS live radio, when discussing Whole Foods' increasing organic grocery competition as consumer preferences have leaned toward healthier options. “The competition is really coming from a lot of different places, from large supermarkets, like Kroger, to upstarts, like Sprouts Farmers Market and Trader Joe’s.” Whole Foods announced that it will open a new store format to specifically target Millennials. “You're likely to see a smaller box concept ... as a way to address the new generation,” says Cohen. When asked if lowering prices will help Whole Foods beat out the competition, Cohen explains, “They’ve tried that, and I think they need to do more."