Women’s Wear Daily

22 May 2015

“At a macro level, everybody is finding that traditional ways of growing are quite difficult in terms of going through typical retail channels,” Praveen Kishorepuria, retail strategist at Kurt Salmon, explains to Women’s Wear Daily, when discussing how beauty retailers are sharpening their e-commerce sites and shipping directly to customers from their own inventory. Kishorepuria adds that the raw data retailers can obtain by going direct is invaluable and that direct access to customer behavior enables companies to be nimble and use this information to quickly enhance the customer experience.

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