15 July 2015

“The free shipping attraction is something that all retailers are struggling with right now,” Steve Osburn, retail strategist at Kurt Salmon, shares with Forbes, when discussing Amazon’s much-anticipated Prime Day. Although Amazon Prime has gained traction since its release in 2005, subsidizing shipping costs can be tremendously expensive. “If you look at the last five years, Amazon is still figuring out how to make money with it,” Osburn concludes.

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