23 July 2015

“They weren’t a dynamic business for the longest time,” Greg Ellis, retail and private equity strategist at Kurt Salmon, shares with Bloomberg when discussing Levi’s recent strategy to find market success amid the recent consumer demand for “athleisure” apparel. Ellis adds, “When they started expanding their stores, that’s when they started to think about being fashionable and participating in the top end of the market and keeping up with the style changes.”

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