Financial Times

26 July 2015

“Retailers could understand consumers’ reactions and excitement from what they were showing them in-store,” Dan Goldman, retail and private equity strategist at Kurt Salmon, shares with The Financial Times when discussing how the Apple Watch is the latest device to enhance mobile shopping. Retailers have already experimented with sending product information and special offers to mobile devices while the consumer is in-store, and the Apple Watch could accelerate this process. It would also be beneficial if retailers could receive messages from the Apple Watch, based on what consumers are seeing or feeling, he adds. “It really comes down to how much information the consumer is willing to share with the retailer, and if the retailer is able to adjust their messaging, marketing and in-store experience to that information,” Goldman concludes.