International Business Times
12 August 2015
“There is still a good part of America that fills their pantry with these products, to the tune of tens of billions of dollars a year,” Bruce Cohen, retail and private equity strategist at Kurt Salmon, shares with International Business Times, when discussing Kraft Heinz’s emerging competitors who wield healthier snack options. When considering the size and brand recognition of Kraft Heinz, however, despite fierce competition, Cohen explains how Kraft Heinz isn’t in trouble. “As much as my kids like organic crackers, they really still love ketchup,” Cohen concludes.