Successful omnichannel retailing requires organisations to provide access to products and services across all channels as seamlessly as its customers move between them. Ship-from-store takes this a step further, breaking down the physical and systematic barriers between online and in-store. It enables a retailer to offer the best possible availability of products, and utilise the best possible fulfilment method to deliver these to its customers. But the level of change needed to build a network responsive enough and resilient enough to support a successful, fully-optimised pick and ship-from store programme cannot be underestimated and should be fully considered before rolling out these processes across a retail estate.