20 January 2015
Is mobile the low-hanging fruit for e-commerce growth? Tuesday 20th January 2015 at 14:00 GMT Recent studies suggest that upward of 50% of traffic to retailers’ websites is now coming via smartphone and tablet devices. But at the same time, mobile conversion rates are far less impressive. What would it mean for retailers bottom lines if desktop conversion rates were replicated for mobile devices? What are the major consumer pain points when it comes to shopping via mobile? And are those retailers implementing a mobile-first strategy best placed for long-term success?
The webinar will be chaired by Retail Week's Deputy Commercial Editor Katie Barker who will be joined by Michael Grange, Head of Technology at Tesco; Sarah Davis, Associate Partner at Kurt Salmon and Jens Saltin, Director of Expansion at Klarna.
Hear from leading retail and technology experts as they discuss how mobile shopping can become as simple as mobile browsing. If you want to know about the role of mobile in the constantly evolving path to purchase and resulting implications for your business, then join Retail Week and Klarna for this live interactive webinar on mobile; the low-hanging fruit for e-commerce growth.