05 September 2016
Studies show that positive emotions toward a retail brand have a far greater influence on consumer loyalty than trust and other judgments which are based on a brand’s attributes.
If retail brands therefore create the right emotional response from consumers, they will develop a level of brand loyalty that drives both sales and profits.
Register for this Retail Week webinar, in association with Salesforce, and watch as expert speakers discuss:
- Are emotive brand connections the key to developing next level customer experiences?
- How do retailers empower customers to give feedback and engage with the brand on multiple levels?
- What role does personalisation play within this emotive dynamic?
Claire Carroll, Head of Customer Services at The Co-operative Group
Gavin Mee, Senior Area Vice President for Enterprise, UKI at Salesforce
Dan Murphy, Partner at Kurt Salmon
Alex Hamilton, Head of Partnerships at Retail Week