Essential Retail

13 March 2014

Many retailers dislike the phrase "omnichannel retailing", but over the last few years it has gained momentum as a term used to describe the way they must serve the modern, mobile-focused customer.

So what exactly is it and which retailers are the closest to achieving it, asks Ben Sillitoe, editor Essential Retail, in this article that includes content from this week's Retail Business Technology Expo 2014 at London's Earls Court, including a presentation by partner  Siobhan Gehin based on the results of the Kurt Salmon omni-channel fashion survey.

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