European Supermarket Magazine

30 March 2014

Mobile internet retailing in the UK has been growing explosively and is now estimated to be 20% of all internet retailing. With impulse buys accounting for around 40 per cent of supermarket purchases, innovation which targets such shoppers is key to growing sales and profit margins, says Kurt Salmon's Mark O’Hanlon in an interview with European Supermarkets Magazine. Mark, a Senior Manager in Kurt Salmon’s UK Consumer Group practice, identifies three important technologies which grocers should consider: smart shelves (which use light-sensing technology to determine how long a customer has stood in front of a shelf and whether she has picked up the product; in-aisle tracking to produce real-time “heat maps” of customer hotspots; and smart carts which show the customer specific ads based on their location within the store.