Essential Retail

20 March 2014

Rumours have surfaced that Google is set to open a store in New York, becoming the latest in a long line of technology companies to create a physical presence. But what would it look like?  How would it find its place in today’s tech-heavy retail world? Online marketplace eBay trialled a pop-up store in the UK a few years ago, while other technology firms, such as Apple, have made a success of traditional retailing. Siobhan Gehin, Partner at Kurt Salmon's London office, spoke to Essential Retail about the prospects for a Google store. "To make the Google store resonate with consumers will require some great and innovative showcasing of the broader Google product, service and innovation offering", said Siobhán. "It is likely to be more of a museum + museum shop than a conventional retail store".

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