The Kurt Salmon Digital team took the top prize in the Retail Week Live Tech Sprint for its home delivery app, named “Speedly”. Designed during the 24 hour hackathon, “Speedly” enables shoppers to organise for purchases made in-store to be delivered directly to their homes, via a third party delivery service, in a few easy steps.
“While consumers are used to having goods purchased online delivered to their homes, ‘Speedly’ brings the option into the ‘real world’,” comments Eric Shea, a partner with Kurt Salmon Digital, who led the winning team.
The judges praised the app for “disrupting the fulfilment proposition in the UK” and putting the customer in control, adding that it was an idea that “improves the joined-up customer experience and could be taken to market tomorrow”.
Partner retailers, who offer the “Speedly” app service, provide their customer with a QR coded sticker. With “Speedly” loaded on their mobile device, the customer scans the QR code which auto loads the store location into the app. The customer then selects their home address and schedules a convenient delivery time via the “Speedly” app. The customer simply places the sticker onto their purchases and leaves the store.
“The success of our team demonstrates our customer insight and technology expertise to help retailers develop the systems and services they need to deliver profitably in the digital retail arena,” says Sarah Davis, head of Kurt Salmon’s digital practice in the UK.
The app could also be used in a peer-to-peer or person-to-person situation. “In the US the sharing economy is more advanced than in the UK. ‘Speedly’ could be just as effective when consumers purchase an item from Gumtree or a similar shopping site,” adds Shea.
The competition, which was sponsored by On the Dot, a division of CitySprint, the courier company, took place during the Retail Week Live conference. The teams from Flubit and ASOS were runners up and a total of seven teams initially participated.
For more information, please contact Sarah Davis