06 May 2016
Retailers need to brush up on fresh legislation over customer data protection as new rules over breaches prepare to swing into action.
As if retailers didn’t have enough on their plate, the EU General Data Protection Regulation (GDPR) was officially adopted last month, replacing all existing rules in member countries including the UK Data Protection Act (1998).
While there is a two-year period of grace for full implementation, the operational and regulatory implications for all retailers are significant – but are they fully aware of them?
As online retailing has grown – and customers increasingly engage with retailers via tablets and smartphones – the sheer volume of personal data (known as ‘big data’) held by retailers continues to grow exponentially, and the new GDPR rules place onerous new responsibilities on retailers when it comes to taking care of that data.