21 March 2017
It’s difficult to find a retail CEO these days who is not concerned about disruptive influences, many of which have emerged from a plethora of start-ups which are impacting the way retailers engage with customers and run their businesses. Digitalisation has lowered the entry barriers for online retail businesses and created a vast ecosystem of technology, social, analytics and support businesses. For traditional retailers, the changing landscape is cause for concern.
There are three types of disruptors retailers should be thinking about: those that compete directly, those that can help deliver a better customer offer, and those which can help boost profitability.