What insights did you share?
Since 1990, the global population has been consuming more than our planet can sustain. This gap is only continuing to grow, and businesses must be a part of the solution—if not just to protect Mother Earth, but to safeguard their bottom line. In fact, a majority of consumers (or 75%) would be more likely to purchase a product or service if a company is making an effort to be sustainable. Further, as part of their purchasing decision, 77% of consumers consider whether a product protects the environment, local communities and animal welfare and 82% of consumers are more likely to purchase a product that represents corporate social responsibility than one that does not.
What resonated most with the audience?
Sustainability solutions must be identified across the entire business spectrum.
- Vendors/Manufacturing: Eliminate excess materials in packaging and work with vendors to implement a vendor compliance guide
- Logistics: Implement a fleet lifecycle management strategy and invest in telematics capabilities
- Distribution: Utilize solar energy and seek biodigester partnerships in order to drive energy efficiency and west reduction practices
- Stores: Consider LEED guidelines when building new stores and source power from renewable energy options
What new thinking emerged?
With potential impacts on their bottom lines, businesses can no longer ignore sustainability concerns. And one-off corporate sustainability programs are not enough. Instead, businesses need to analyze their entire value chain—from sourcing to sales—to identify real and meaningful solutions.