Restaurant sales fell for the second straight month in February, after six months of steady growth. And with consumer sentiment remaining stubbornly flat, that trend is unlikely to reverse in the short term, according to Kurt Salmon’s Restaurant Trajectory.
“Consumers’ inclination to eat out has risen less than 0.2% over the past six months,” said restaurant strategist Todd Hooper. “Right now, people are reluctant to make significant changes to their spending despite signs of hope in the broader economy. This could translate into a challenging few months for restaurants that do not give customers a compelling reason to buy.”
2 April 2013