The Washington Post

10 August 2012

Several companies have developed technology that aims to provide online apparel shoppers a more accurate fit, according to a Washington Post article. In the article, Kurt Salmon retail strategist Madison Riley said the technology would do wonders for customer loyalty, but it will be a while before it is perfected. “If a retailer knows your sizes, it will do a lot to lock that consumer loyalty into a retail brand, but we’re not there yet,” he said. “Lots of people are interested in testing. We’ll see where they go.”

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