19 October 2012

In a bid to boost traffic, Toys “R” Us will open 24 pop-up stores inside select Macy’s this holiday season, according to an NPR Marketplace report. The move makes sense as retailers develop more and more advanced experiences to lure customers, said Kurt Salmon retail strategist Al Sambar. “The bar on how good the experience has to be in the stores is going up,” he said in the report.

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