Fresh Thyme, with its launch in the Midwest at the end of April, is the latest grocer to offer a smaller, farmer's market-style layout to entice customers, according to Bruce Cohen, head of the private equity and strategy practice at Kurt Salmon. "For a long time, consumers have been looking for affordable options in high-quality produce where there is visibility into where and how it's grown," Cohen told Retail Leader. "That transparency is really driving this kind of heightened consumer awareness."

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