Retail Leader

30 May 2014

While there are several CPG companies making good use of social media as a product development tool in order to get the right products in front of consumers, it remains underused, Kurt Salmon's Cort Jacoby told Retail Leader. But that will soon change. "Over the next three to five years, I would expect to see a greatly enhanced capability led primarily by top CPG companies," Jacoby, a partner in the firm's retail and consumer goods practice, was quoted as saying.

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