01 July 2014

Once reserved primarily for seasonal-themed retail offerings, such as those of Halloween or Christmas, pop-up stores are increasingly being used by a wide variety of retailers, both big and small, be they brand new are already deeply established. "It's definitely a growing trend," Megan Donandio, retail strategist with Kurt Salmon, told Spirit magazine. "It's a low overhead way for retailers to test a new product or geographic market, and if often generates marketing buzz."

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