CNBC

31 July 2014

Data will enable retailers to dynamically price their products and offer promotions in real time, according to Kurt Salmon's Al Sambar. As he and Isaac Krakovsky, a retail IT strategist at the firm, told CNBC during a tour of the 1:1 Retailing Lab that Kurt Salmon created in partnership with Tyco Retail Solutions and Mobispoke, technologies such as data-powered RFID tags, geofencing and iBeacons will make the in-store experience more personalized than ever before.

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