The Wall Street Journal

17 November 2014

Warby Parker’s brick-and-mortar expansion brings an in-person touch that can build customer loyalty, notes Bruce Cohen, head of Kurt Salmon’s Private Equity and Strategy Practice. “Consumers want to be talked to in a personal way,” Cohen tells The Wall Street Journal. “Once you get a good retail Sherpa—your curator of good taste and fashion that knows you—you become incredibly loyal.”

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