16 December 2014

"Consumers are pushing the shopping later each year, and retailers worry that 'If I don't offer it, my competitor will,'" Steve Osburn, partner in the Retail and Consumer Products Practice at Kurt Salmon, explains to Newsday, when discussing retailers’ investment in free and faster shipping this holiday season in order to capture more e-commerce sales. Nearly 50 percent of retailers will guarantee delivery by Christmas for orders placed by Dec. 20, compared with 37 percent last year, according Kurt Salmon's 2014 Shipping Study. Osburn adds that retailers have offered alternatives to customers this year, including buying online and picking up in store, as well as same-day or next-day delivery through Google, eBay and Deliv.

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