HFM Blog

08 January 2015

While hospital executives have long focused on engaging independent and nonaffiliated physicians, many are overlooking the larger “cultural alignment” issue, writes Jeff Hoffman, senior partner in Kurt Salmon’s Health Care Group. In an HFM blog post, Jeff explores the necessary steps hospitals must take to overcome this hurdle—including developing an understanding of why physician alignment is necessary, establishing a physician-executive board and recruiting physician leaders.

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