Women’s Wear Daily

14 January 2015

Reflecting on what’s ahead for retailers in 2015, Tom Cole, a partner in Kurt Salmon’s Retail and Consumer Practice, believes retailers will begin taking consumer-engagement practices to the next level—from merchandising and communicating on a one-to-one basis with consumers to expanding RFID usage.

To learn more about where retail executives see the industry heading, including perspective from Diane Ellis of The Limited and R. B. Harrison of Macy’s—both of whom participated in Kurt Salmon’s Optimizing Omnichannel panel—view the original article.

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