The Wall Street Journal

25 March 2015

Bruce Cohen, retail and private equity strategist at Kurt Salmon, tells The Wall Street Journal that when it comes to the zero-based budgeting techniques 3G Capital is expected to employ at Kraft once they complete their acquisition of the CPG company, “every board needs to be on notice.” Firms that aren’t prepared to follow similar cost-cutting and justification models risk being outmaneuvered by leaner rivals.

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