Crain’s Chicago Business
28 March 2015
“Shareholders see what happened with Kraft’s stock price and they’re going to start asking, ‘Well, what are you doing? What’s your strategy? What’s your next big move?’” Bruce Cohen, retail and private equity strategist at Kurt Salmon, tells Crain’s Chicago Business, when reflecting on how the Kraft-Heinz merger might influence other packaged-food companies, such as Mondelez International, Kraft’s former parent company. For Mondelez, next moves could include more cost-cutting and bolt-on acquisitions that broaden its geographic reach or serve as entrées into new market segments.