The Boston Globe
15 July 2015
“Everybody is trying to react to [Amazon Prime Day]. When you react at the last minute is when you’re typically going to make decisions that cost you money,” Steve Osburn, retail strategist at Kurt Salmon, shares with The Boston Globe, when reflecting on the reaction Amazon’s competitors had after they announced Prime Day, the summertime sale that, according to Amazon, will feature more deals than Black Friday. Osburn states that the one-day sale encourages customers to buy all of their goods at once, which allows Amazon to save money on shipping. The sale also serves as a Black Friday–like “test run” and helps Amazon prepare for other high-volume days, he says. “One of the added benefits is that their competitors have been forced into throwing together something at the last minute,” Osburn concludes.