Investor’s Business Daily
04 August 2015
"Planet Fitness is tapping into a rising tide of interest in small facility fitness centers," Bruce Cohen, retail and private equity strategist at Kurt Salmon, shares with Investor’s Business Daily when discussing the company's pending initial public offering (IPO). Planet Fitness has the largest number of franchisers and operators of fitness centers in the U.S. by members and locations, with a highly recognized national brand. "Planet Fitness is really great at lowering the barriers for people who are interested in fitness but don't want to be intimidated by being in a large gym,” Cohen concludes.