01 September 2015
British fashion retailers are performing ahead of their peers in France and Germany when it comes to delivering a great customer experience in a digital world, Kurt Salmon’s Omnichannel Fashion Survey finds. According to the research, the Arcadia brands—Topshop, Wallis and Miss Selfridge—were the highest-placed companies when it comes to social, online, mobile and cross-channel capabilities. British retailers demonstrated the greatest maturity, overall, via enabling technology and services to enhance the shopping experience. Even for the top-performing retailers, managing the customer journey across all channels, communicating the brand proposition successfully online and in stores and executing against increasingly demanding customer expectations is proving challenging and costly.