One of the most buzzed-about concepts in the retail industry is the idea of “runway to retail”—should runway fashion be available to buy immediately, or should it come to market four to six months later based on the century-old industry calendar? Though some high-end luxury brands want to keep alive the “mystique” of waiting for designs, other more accessible luxury brands consider “see now, buy now” as a way to grow market share.
As we detail in the article Closing the Runway-to-Retail Gap, this shift has profound consequences for all aspects of the retail organization. To eliminate the months of delay between runway excitement and retail availability, brands will have to shift their design processes, planning cycles and merchandising timelines to provide product to consumers more quickly. When it comes to the supply chain, very few retailers have built the foundation to enable a runway-to-retail capability.
To learn more about the supply chain enablers behind runway to retail, read the full article on the Apparel magazine website for free with email registration.
8 September 2016