The fastest growing quick-service restaurants—measured as a combination of absolute dollar and percentage growth—provide diners with distinctive offerings. All have a clear “famous for” food item and higher-quality offerings. In the full-service segment, the fastest-growing restaurants typically offer a unique setting and position alcoholic beverages as a key part of the dining experience. As more traditional restaurants struggle to recover from a drop in consumer spending during the recession, these successful chains reveal important lessons.
2 September 2010