New York

22 October 2014

An effective omnichannel strategy does more than provide consumers a seamless experience with a brand regardless of where, when, how or why they interact with it; it ensures that each of those interactions engages the consumer. On October 22, Madison Riley, head of Kurt Salmon’s North American Retail and Consumer Products Group, will lead a panel discussion at Argyle Executive Forum’s 2014 CMO/Customer Experience Think Tank: Omnichannel Engagement. The panel will delve into how retailers can build an effective omnichannel strategy to drive value.