21 April 2016

Join Kurt Salmon’s Steve Pinder for a webinar on Thursday, April 21, at 10:00 a.m. CST, hosted by Category Management Association (CMA). Steve will be discussing how digital technology is revolutionizing the in-store experience and in the process is creating volumes of consumer behavior data never before seen in retail. This webinar will discuss:

  • Retailers’ ability to tailor experiences targeted to the type of goods that perfectly fits the shopper’s interest
  • How consumers will benefit from new engaging experiences, tailored offerings and better on-shelf availability
  • The opportunity for retailers to grow share of wallet, save labor and dramatically improve the effectiveness of marketing spend by distilling data into insights

CMA members attend free and can register here. To request a one-time guest pass, register here.